Designing experiences that solve real problems
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My journey started in marketing, so I understand how campaigns are measured, how roadmaps get prioritized, and how developers think about constraints. That shapes every design decision I make.
Over the years I've also worked as a project manager and no-code builder. Each role gave me a fuller picture, from early discovery to final handoff, and the conversations in between.
I’ve worked across B2B and B2C, with depth in software, travel, real estate, and the kind of conversion-driven thinking that SaaS products are built on. Less friction for users means better retention and growth.
Today I work as a freelance product designer, experimenting with AI, and owning the full process.
What keeps me curious?
The challenge of figuring things out. I love the feeling of solving something, whether it's through a clever interaction pattern or teaching myself a new skill. I'm fascinated by the way things we pick up in one discipline quietly show up in another.
Beyond the screens
Sharing my life with people who make me laugh and question deeply. Exploring nature, hiking, biking, reading about neuroscience, and tech. Currently, I’m building something off-grid from scratch.
Testimonials
Approach
Work in systems
I design by connecting the dots, ensuring a single feature works in harmony with the entire system.
Explore through iteration
I move through ideas to find what actually works. The faster something is in front of people, the faster it gets better.
Lead with empathy
I design for the person using the product and the business behind it. Both have
real needs.
Reduce friction
Simplicity takes work. I'm constantly asking what can be removed, simplified, or made obvious.
Design for real people
Accessibility and constraints are part of the process. I'm asking early: who might struggle with this, and why?
Embrace the new
The landscape keeps changing. I like to try new tools, break old habits, and keep improving how I work.
FAQ
What is your design process?
What tools do you use?
How do you work with AI?
How do you measure success?
What are your personal values?
Get in touch
For every project, my focus stays the same:
building intuitive experiences people enjoy,
and products that achieve their goals
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